Les Bleus Could Lose Big Sponsors Cash




First the team were summoned for stiff words from the president about besmirching the name of France, and now big ticket sponsors are threatening a cash flow squeeze after Les bleus turned the air blue with their recent World Cup histrionics.

Besmirched by overpaid footballers, the 2010 World Cup fiasco will be remembered in France for decades

France’s sporting daily L’Equipe, demanding the sacking of those responsible, called it “a monumental disaster,” and the country hit troughs of despair. Here Agnès Poirier, a French columnist writing for British newspapers debates the existential impact of the whole agitated affair.

The “fiasco” of the World Cup “disaster” is still having repercussions according to La Tribune. The attitude of the French players during the tournament has angered official sponsors of the team, the paper adds.

“Obviously what happened is not good for us,” says an unidentified spokesman for GDF-Suez (the energy company), “by sponsoring the French team, we are also selling our image (on the back of their performance).” La Tribune says GDF CEO Gérard Mestrallet, who writes a 2.5 million euro-a-year cheque for the team, emailed the French Football Federation to express his “deep concern” at the team’s World Cup behaviour and performance.

Earlier GDF-Suez and others had publically admonished the team for “sickening” off- and on-field antics, while Crédit Agricole a major financial institution, suspended the advertising campaign it was running using “Les Bleus” .

A source close to GDF-Suez and Carrefour said these two sponsors were best placed to turn up the heat on the FFF, which now faces a “governance crisis”. After signing new sponsorship deals taking effect July 1, some of the big names have reportedly warned the FFF they might consider blocking 5 million euros in bonuses the players were due to collect after the tournament.

“But more than possibly clawing back bonuses, some sponsors are pushing for guarantees of better player behaviour” says one source familiar with the matter.

This idea of involving sponsors in the governance of the FFF and the French national team now seems to be gaining ground within the FFF, according to La Tribune. A committee of sponsors may be consulted ahead of major events in future, it says.

Allez les Bleus – Allons enfants de la patrie!, are two slogans found all over footie supporter sites on the Internet, but its going to take the 2010 team a long time to live down their ignominy.

Story: Ken Pottinger
editorial@french-news-online.com



Related Posts Plugin for WordPress, Blogger...

If you enjoyed this post, make sure you subscribe to our RSS feed!

One Response to Les Bleus Could Lose Big Sponsors Cash

  1. Pingback: Tweets that mention Les Bleus could lose Big Sponsors Cash « French News Online Newsroom -- Topsy.com

You must be logged in to post a comment Login