Coco Chanel, Fragonard, Grasse: Unmissable Stops on the Great French Luxury Tour
In 1921 when she set out to create the eponymous Chanel No 5 , Coco Chanel, declared that rather than just another single-flower perfume, she was launching an abundantly variegated scent with an enveloping fragrance like … well … a woman.
Thanks to that vision Maison Chanel remains today a supreme ‘symbole de l’élégance française’, a temple to the success of that “unseen, unforgettable, ultimate accessory of fashion”: perfume.
Curiously the romantic story of perfume is one that emerged from mundane and rather odorous roots. For without foul-smelling leather tanneries Chanel No 5 and dozens of other French luxury brands, might never have been!
Behind the elegant bottles – some hand-blown by Italian glassmakers — the enticing décor, the elegantly fashionable boutiques along the Rue de Castiglione and the Rue St Honoré in Paris lies … the Provençal town of Grasse.
Premium Content: To read more of this fascinating 1500 word illustrated account of Mike Alexander’s visit to Fragonard at Grasse please scroll down to find this box:
and then click to make a contribution to our writers. For fuller instructions please visit this page